"Lead by example."
Composed, confident, and commanding. You set the tone from the first tee, inspiring others through calm leadership and quiet dominance. You don’t follow — you define the standard.
South-West Ireland — Dingle & Iveragh Peninsulas
On Ireland’s wild south-west edge, County Kerry sweeps from the mountains of MacGillycuddy’s Reeks to the ocean roads of Dingle and Iveragh. Towns like Killarney, Dingle, and Kenmare anchor a landscape of peaks, lakes, and headlands — a place where hospitality, pride, and tradition run deep.
The King archetype reflects Kerry’s bearing: open-armed confidence, leadership without noise, and a sense of ceremony in everyday life.
From the Reeks to Slea Head, Kerry’s story is shaped by mountain passes, sea routes, and resilient coastal communities. Heritage lives in music sessions, Gaelic place-names, and the rhythm of festivals and fairs — a county where welcome feels regal and the past stands shoulder-to-shoulder with the present.
Archetype line: Lead with ease. (Note: Irish counties don’t have a single historic “clan-style” motto; public bodies may use their own mottos. We use the brand’s archetype line for consistency.)
Kerry is links royalty. Ballybunion (Old) is a pilgrimage — towering dunes and Atlantic wind shaping every choice. Waterville is elemental and strategic along Ballinskelligs Bay. Tralee delivers cliff-edge drama, while Dooks offers classic charm with Reeks views — four distinct ways to feel the kingdom at play.
To belong to the Kerry tribe is to carry presence lightly — to welcome, to lead, and to lift the standard for everyone around you. On course, The King favours poise and percentage plays, choosing moments to assert with authority.
Modern Kerry hearts — by birth or by spirit — stand tall without needing to say much. Grace first, then greatness.
Coming Soon: Shop the full King Collection — hoodie, classic polo, sash polo, cap, and sweatshirt.
